Redken (or "Redken 5th Avenue NYC") is an American hair care brand owned by L'Oréal Group under the Professional Products division. "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.

In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc. In 2007, Redken was named as one of the "Icons of the American Marketplace" together with 256 other American brands.
Brazilian Blowout Professional Smoothing Treatments are the most innovative and effective in the world. Through the use of innovative and breakthrough bonding technologies, these treatments actually improve the health and condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. The end result is smooth, healthy, frizz-free hair with radiant shine!

What makes our professional smoothing treatments different?

They are the ONLY Professional Smoothing Treatments that actually improves the health of the hair. No Damage!

Entire in-salon treatment is completed in just 90 minutes!

No down time! The minute you leave the salon, you can wash and air dry your hair, workout, put your hair in a ponytail or clip and it will be smooth, frizz-free and radiant!